Comparing Net Worths in the YouTube Space
I've been tracking creator earnings for over a decade now. You get asked questions like Who Has More Money Patrick Starrr Or ZackTTG on forums pretty regularly, usually by people trying to figure out what kind of income potential different types of channels actually have. The honest answer is that nobody outside their own circles knows for certain, but we can make reasonable estimates based on public data. Patrik Siilast jumping to full name Patrick Starrr runs a beauty-focused channel with around 10 million subscribers. His content strategy leans heavily on tutorial and transformation videos that perform well across multiple demographics. He also has a makeup line and does brand partnerships that aren't always disclosed. ZackTTG operates a more general vlogging and entertainment channel with roughly 5-6 million subscribers. His content is different in nature, more daily life and challenge-based. Revenue estimation from YouTube AdSense alone is where things get tricky. A channel with 10 million subscribers doesn't necessarily make ten times what a 1 million subscriber channel makes. Patrick Starrr's CPM is likely higher because beauty content attracts advertisers paying premium rates. Makeup brands, skincare companies, and beauty tool manufacturers spend significant money in that vertical. ZackTTG's audience skews younger and broader, which tends to mean lower CPMs even with solid view counts.
I once spent three weeks trying to estimate someone's income by cross-referencing their upload schedule, average views per video, estimated sponsorship deals, and merchandise revenue. The biggest problem was that sponsorship deals are completely opaque. Creators will sometimes mention a brand they worked with, but the actual payment terms are never public. I ended up using a range-based model instead of trying to pin down exact numbers. It gave me a ballpark that was probably within 30 to 40 percent of reality, which is about as good as it gets with this kind of data. Patrick Starrr also has business ventures beyond YouTube. The launch of his beauty products and collaborations with major retailers add another revenue stream that doesn't show up on any public financial statement. ZackTTG has done some business ventures too, but they tend to be smaller scale and less publicly visible. Neither creator has ever released audited financials, so everything here is really educated speculation built from available information. Looking at the overall picture, Patrick Starrr probably has the higher net worth. The combination of a larger subscriber base, higher CPM rates in the beauty niche, and additional business revenue from product lines puts him ahead. But the gap is likely smaller than people assume. YouTube earnings alone don't make fortunes anymore unless you're at the very top tier. The creators who build sustainable income are the ones who treat their channel as a business platform rather than just a content outlet.
If you're trying to use this as a benchmark for your own channel, focus less on net worth comparisons and more on understanding your own revenue streams. A channel with 500,000 subscribers doing beauty tutorials could out-earn a channel with 3 million doing random comedy skits. The niche matters more than the subscriber count in almost every case I've seen.
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